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Our Strategy

Our Strategy

Our strategy is “Global geographic prevalence and primacy in sustainability, innovation, quality and technology”. This growth strategy is powered by 5 strengths of our company:

Market Penetration:
Through a truly global presence and supply flexibility, we have a penetration in more than 50 countries all over the world. Parallel to the balance of local and export markets, we are delivering more than 50% of our products to Europe and rest is equally distributed in North America, Asia, Middle East and Africa. We are leading the local market in sectors we serve and target to become the market leader in Africa and Middle East after opening of our facility in North Africa.
Technology Pimacy:
We are continuously seeking for new materials, techniques and technologies to become the leader in adopting, using and developing these new solutions to be able to offer advanced products and services for packaging needs of our customers. As an indicator of that approach, Elif was one of the pioneering companies to utilise the Digital Plate Making and HD Flexo Printing technologies and offer these high-quality printing options to its customers. With this innovative approach, we aim to provide the best solution available for our customers with our expert team and state-of-the-art equipment. Therefore, we leverage closer relationships with our customers, ensuring that we can fully understand the dynamics shaping their markets as their packaging partner and deliver the innovative packaging that they need and want.
Sector Coverage:
Flexible packaging sector produces packaging for almost all of the consumer and industrial markets. We are the clear leader in hygiene, detergents, consumer tissue, and food sectors in Turkey and a significant player in hygiene market in Europe. While we are improving our performance in the sectors we lead with better value proposition, we also enter and grow in new sectors on a strategic background.
Customer Value Proposition:
We are strictly connected with our chain of values in order to deliver an outstanding value proposition for our customers. Our values are the integral part of our customer value proposition. With well-founded know-how and talents, state-of-the-art production techniques and the flexibility for tailor-made products and services, we contribute to the business success of our customers all over the world. We continuously develop, test and optimise our products, materials and processes in order to provide the optimum packaging solution for their needs and secure their success.
Investment in Human Capital:
Continuity of our quality and service can only be achieved with qualified employees. Therefore, we select high quality employees and invest in them to make them even more qualified for the road in front of them. Co-worker development and career planning is integrated into Elif's performance management process. We organise tailor-made induction programs to ensure new co-workers receive consistent introductory training about Elif and the industry dynamics. At Elif, it is believed that competencies and capabilities develop on-the-job as well as with formal training programs and training tools. We build capability through 'on the job learning' as well as formal programs and processes, and training and development tools across the organisation. We provide many opportunities and put a lot of emphasis on supporting our employees' development parallel to the human resources strategy of the company.