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Elif is committed to creating sustainable value for the wellbeing of the earth and the society. Our packaging reaches millions of people all around the world every day, helping to create a happier and healthier life. We exist for People in every sphere of life. Our business is “Packaging for Life”.

Our work on sustainable business practices helps strengthen the connections between our brand and the people who touch our products billions of times every year in more than 50 countries.  This is fundamentally important to us as we know our business thrives and grows sustainably when life quality of the society is also thriving. To this end, we have established a set of priorities that are intimately connected to our business for providing high-quality packaging materials for happy and healthy moments of life. This is why we reconstructed our brand with “Packaging for Life” concept; a unique B2B2C approach in the packaging industry that puts consumers and life at the heart of packaging.

Elif targets a pioneer role in packaging sector in terms of strategic trends as well as the next generation of packaging. Our corporate responsibility projects and activities are focused on the pillars of society. We do support women and children rights. Elif continues to demonstrate an outstanding performance in its GHG emissions with new benchmark projects like tri-generation. Elif has achieved 10% reduction in GHG emission in 2016.

Safety is a key focus area for Elif. We are working relentlessly to reach our goal of “No Injuries”. Investing in new systems, tools and programs, we target to continue improving our performance in the coming years.  We have completed 4 years as a supporter of United Nations Global Compact and 6 years as a member of SEDEX. We will continue to participate in new organisations and programs to exchange and develop our approach to sustainability management.

Elif has been continuing its 12% CAGR growth rate for the last 5 years. Elif has achieved a growth of 10% in 2016 with the refreshing effect of Egypt operation. Our investment for industry 4.0, innovation and capacity have continued.  Elif created more than 200 new job opportunities in 2016 which are mainly located in Middle East and Africa regions. Know-how and expertise transfer to the region have also continued intensely.

For more than a decade, packaging has become a key focus area for brands to communicate their sustainability credentials. With packaging being such a visual and tactile touch-point between consumer and brand, innovations have come thick and fast.

Neo-Eco is the next evolutionary step in how sustainability is addressed in packaging, with new innovations empowering consumers with the ability to lead their lives in a more environmentally positive way. Elif’ latest neo-eco innovations are ElifHybr and ElifHepta. These new printing and colour technologies enable our customers to serve their consumers with a more diverse product and campaign portfolio. More information about Elif’s neo-eco innovations developed in last 3 years can be found in the Marketplace section of this sustainability update.

Elif’ journey in Packaging 4.0. started in 2008 with data collection for analysis and information. After full scale transformation and integration of Elif systems into ERP in 2013, the journey speeded up.  With the recent implementation of PLCs and OLC servers, machine communication has enriched instant data flow into ERP which has resulted in effective control of the system over the machines and the operations for higher productivity.

I would like to thank all of our business partners and co-workers for their ongoing commitment to achieve our vision. We will maintain our focus on our sustainability objectives and targets for the coming year.

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