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A cost-effective solution for differentiation on shelf and anti-counterfeiting. The increasing commercial counterfeiting is a risk for all brands as it not only threatens brand image but it can also damage brand loyalty and revenue. Hence, proper holographic packaging on consumer goods serve an important way of brand protection.

Elif offers 3D and holographic printing as a consumer appealing solution for FMCG companies. Elif’s exclusive technology enables brand owners to differentiate their products with a premium packaging concept that offers a stimulating visual experience for their consumers.

Elif’s new technology allows for the creation of three dimensional and holographic printing effects in order to provide distinctive packages with a high visual impact as well as incorporating anti-counterfeiting features. The technology can be applied on the most typical flexible packaging substrates with total guarantee, including PE, PET, BOPP, and other common substrates.

Elif’s new packaging solutions meets expectations of brand owners in all aspects with its visual effects, with its leveraging graphic design of the packaging and by creating a three-dimensional live concept for the brand and by offering a stimulating visual experience and brand conformity for their consumers. Being one of the pioneering companies using the new technological developments in the flexible packaging sector, Elif provides cost efficient and sustainable solutions for its customers with the successful HD flexo printing applications while introducing an innovative and differentiating packaging feature when using these new technologies.

While Elif’s new technology helps to create a premium brand perception for its customers with three dimensional effects, it also provides brand authentication against counterfeiting with holographic printing. The increasing commercial counterfeiting is a risk for all brands, which threatens brand image as well as damaging brand loyalty and revenue. Hence proper holographic packaging on consumer goods serve an important way for brand protection.

The state-of-the-art printing technology of Elif significantly reduces the cost of final products amid currently available technology for the creation of holographic and three-dimensional effects. Elif’s new capability also offers cold foil effects and UV lamination and unlike costly traditional applications of holographic and three-dimensional printing, does not require a lamination with a metallised substrate to create holographic effects, thus, facilitates the recycling of the package.

Elif provides packaging solutions for the maximum efficiency and customised service as well as innovative packaging solutions tailored for unique customer needs. Elif’s employment of the latest packaging technologies, techniques and exclusive packaging solutions allow brand owners an even better, faster service and wider range of packaging features contributing to reach their business targets as well as differentiating their products on the shelf for better business results. Through its innovative R&D approach, professional team and high technology, Elif aims to offer the optimum solution for its customers and will continue to develop new innovative solutions and create packaging for life.