Having become a symbol of distinction and quality within the flexible packaging industry, Elif, by adding a new ring to the chain of its innovations, has launched its hybrid printing technology ‘ElfHybr’, which aims to introduce and offer new and advanced products for the needs and demands of the evolving and developing packaging industry, at FachPack 2016 – one of the most important exhibitions for the packaging sector!
At the fair visited by 44,300 visitors held during September 27th-29th this year, in Nurnberg, Germany, ElifHybr, one of the striking products of Elif that uses different printing technologies simultaneously along with electronic beam curing system, has become one of the favourite products at the fair. ElifHybr provides brand owners of fast consumption and food industry with optimum quality and financial feasibility, high market entrance rate, and environmentally friendly production advantages especially with small-scale projects that have increased as a result of product differentiation and changing marketing needs at this environment of increased competition.
ElifHybr provides great advantage for the customers in the fast-moving consumer sector who want to gain significant advantage in the competition by offering 50%-70% improvements in package entry speed during the printing preparation and installation by offering new products, promotions and fast paced campaigns. In parallel with the increasing marketing activities, ElifHybr differentiates its product designs in packaging for personal, regional and similar purposes and eliminates the quality and high cost problems associated with brands that apply more than one design or different campaigns and promotions. With this advantage, ElifHybr, supports a rise of brand ownership in consumers by establishing an emotional bond between consumers and the brand, reduces the costs of high installation, cylinders and cliché and satisfies the needs of the customers in terms of marketing, customisation and differentiation.
ElifHybr stands out with the advantages provided to its customers in the field of marketing as well as its environmentally friendly structure and contribution to sustainability. First and foremost, owing to the energy savings obtained by using its electron beam curing technology through the curing process, and to the minimisation of volatile organic compounds (VOCs) by not using solvents during the drying process with special inks produced for this technology, Elif’s hybrid printing technology offers the optimum solution for the environment. ElifHybr economises energy use by 65% thanks to its immediate curing process as well as reducing the consumption of ink by 60%. ElifHybr provides an advantage with much less energy use and emission for drying process and non-solvent printing and less formation of VOCs thanks to use of special ink and curing process and reduces carbon footprint by 75%.