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April 2022
What does sustainable packaging design really mean and how can it be implemented across the industry? Victoria Hattersley spoke to Dr.Betül Türel Erbay, Sustainability Director at Elif, to get one company’s perspective on the systemic changes that are needed.
Elif’s recent acquisition by global sustainable food packaging provider Huhtamaki has further strengthened its focus on sustainability. As Selçuk Yarangűmelioğlu, CEO of Elif said at the time the acquisition was announced, the two companies’ strategies are aligned in several key ways.
“We are excited to join Huhtamaki, a company that shares our sustainability and growth vision. Elif has always been a dedicated partner for multinationals with a best-in-class asset base, service, and quality. Under new ownership, we will continue to deliver sustainable solutions to our customer base globally, enhance our focus on fast-growing emerging markets, realize synergies through scale and expand our capabilities.
As a Huhtamaki company, we have now an even broader offering, which is part of the solution to future challenges.”
Read the full article here: https://www.the-wider-view.com/designing-for-circularity