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Back to News April 2022

Premiere for Huhtamaki and Elif: Stronger Together!

Premiere for Huhtamaki and Elif: Stronger Together

Sustainable packaging solutions designed for circularity will be showcased at:

 

InterZoo – Nuremberg, Germany – 24-27 May 2022

PLMA – Amsterdam, Netherlands – 31 May-1 Jun 2022

 

Istanbul, 2022/04/20- Elif, a Huhtamaki company, will present numerous innovations in response to current packaging trends and the growing demand for sustainable solutions at these two major industry events at the end of May. 

“Stronger together” – under this headline the company will showcase for the first time its sustainable packaging solutions as a Huhtamaki company. Selçuk Yarangümelioğlu, CEO of Elif said the two companies’ strategies are aligned in several key ways.

“We are excited to join Huhtamaki, a company that shares our sustainability and growth vision. Elif has always been a dedicated partner for multinationals with a best-in-class asset base, service, and quality. Under new ownership, we will continue to deliver sustainable solutions to our customer base globally, enhance our focus on fast-growing emerging markets, realize synergies through scale and expand our capabilities. As a Huhtamaki company, we have now an even broader offering, which is part of the solution to future challenges.”

Elif will present a broader portfolio that our expert teams developed and designed for sustainability, safety and convenience in close cooperation with our customers, and various industry stakeholders. In addition, Elif will showcase the recently designed innovative solutions which the unified company will present for the first time together. As a Huhtamaki company sustainability fosters our business even stronger.

“InterZoo and PLMA are excellent communication platforms for us to prove that Elif is an even stronger partner for its customers as we are now a Huhtamaki company. We are indeed part of a multinational player who is a global benchmark company in the flexible packaging business,” commented Ersin Akbaba, Sales Director, Elif.  

Sustainable product for Pet Care Industry at Interzoo 

Visitors to Interzoo fairs will be able to view Elif’s latest sustainable packaging solutions for pet care products. Elif enables customers to reach their sustainability goals by using more recycled content, bio-based materials, bio-degradable green PE, and fully recyclable HyPEr/PE laminate structures. New products offer advanced features that support sustainability. “Due to the expanded offering of both corporations, Elif and Huhtamaki are well-positioned and, consequently, part of the solution to future challenges” stated Ersin Akbaba.

Huhtamaki & Elif will be presenting the latest sustainable products under BlueLoop™, along with Elif Sustainable Eco Solutions

ElifHyPEr is a high-performance PE film solution, that eliminates the need for lamination with other substrates. It is 100% recyclable, offers enhanced better optical, mechanical, and barrier properties and reduces the consumption of natural resources. Represents one of the BlueLoop™ PE solution.

ElifProLite represents a fully recyclable high barrier laminated packaging that falls under the BlueLoop™ PP solution. Thanks to its mono-material structure and homogeneous composites, it is suitable for recycling through the available corresponding recycling streams.

Elif will also showcase the most recent product developments for pet food packaging such as the latest innovations in mono-material barrier pouches: An example of Elif’s innovation in this area is a recyclable high-barrier mono PE pouch project using EB (electron-beam) printed recyclable packaging, developed in collaboration with Comexi, ESI, Sun Chemical. The project uses solvent-less printing technology for a recyclable high-barrier mono PE stand-up pouch.

Another example that will be showcased is a recyclable PE pouch with a fully recyclable PE closure which has been developed in close collaboration with Velcro Companies, an industry-leading global manufacturer of innovative fastening and closure solutions. 

Alongside its sustainable material solutions, Elif will also be demonstrating its high-quality printing capabilities, including ElifHybr, and ElifHolo. As proof of its commitment to G7 methodology in its printing processes, Elif has achieved the G7® Master Qualification Colorspace Certificate as the first company in Turkey and just recently renewed the certificate for the 2nd year with the highest score “Absolute”. This represents another example of how Elif is maximising its performance for the benefit of customers.  

Showcasing sustainable packaging for the Private Label Industry at PLMA ‘World of Private Label’

Elif is also attending the upcoming edition of this event, which focuses on private label industry solutions. As the biggest event in Europe for private label manufacturers, it creates a unique opportunity to bring a wide range of stakeholders from various industries and expertise.

At the show, Elif, a Huhtamaki company will present flexible packaging products for food, pet food, personal care & home care categories that offer solutions to reduce the use of fossil-fuel-based plastics, eliminate single-use plastics, and design and create more sustainable bio-sourced products for private label manufacturers. 

Spotlight on prize-winning products

Both in Amsterdam and Nuremberg, visitors will find chance to learn more about Elif’s award-winning solutions suitable for pet food product packaging – ElifHyPEr, and ElifProLite, both – without compromising quality and functionality - help to reduce plastic packaging waste through recycling. These Elif Sustainable Eco Solutions, have already won some the prestigious prizes in the flexible packaging industry:

ElifHyPEr ranks among the previous winners of the "Crescents & Stars Awards" organised by the Turkish Packaging Manufacturers’ Association (ASD), and of the Worldstar Awards sponsored by the World Packaging Organisation (WPO).

ElifProLite has been listed as a finalist in the sustainable packaging category of the Sustainability Awards 2021 overseen by Packaging Europe, received the German Packaging Award 2021 and became a winner of the Worldstar’22 Awards.

 

END

 

Media contact: 

Orçun Buldan (Mr.)

Tel: +902126220622 / 1065 

Email: orcun.buldan@elif.com

 

About Elif, About Huhtamaki

Elif, a Huhtamaki company, is a benchmark flexible packaging provider with two world-class plants in Istanbul and Cairo. Since September 2021 Elif has been part of Huhtamaki, a key global provider of sustainable packaging solutions for consumers around the world.

Huhtamaki’s innovative products protect on-the-go and on-the-shelf food and beverages, ensuring hygiene and safety, and help prevent food waste. We embed sustainability in everything we do. We are committed to achieving carbon-neutral production and designing all our products to be recyclable, compostable, or reusable by 2030.

We are a participant in the UN Global Compact and EcoVadis has awarded Huhtamaki with the Gold medal for performance in sustainability. To play our part in managing climate change, we have set science-based targets that have been approved and validated by the Science Based Targets initiative.

With 100 years of history and a strong Nordic heritage, we operate in 36 countries and 84 sites around the world. Our values Care Dare Deliver guide our decisions and help our team of 19,400 employees make a difference where it matters. Our 2020 net sales totalled EUR 3.3 billion. Huhtamaki Group is headquartered in Espoo, Finland and our parent company, Huhtamäki Oyj, is listed on Nasdaq Helsinki Ltd. Find out more about how we are protecting food, people, and the planet on www.huhtamaki.com

 

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