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June 2017
Elif, the global supplier of the flexible packaging industry, was awarded 'Packaging Excellence' in the WorldStar 2017 competition with its hybrid printing technology 'ElfHybr', the last chain of innovations that has been implemented to provide solutions and advanced products for changing and developing packaging needs.
ElifHybr, one of the champion finalists in the Crescent and Stars of Packaging organised by the Packaging Industry Association (ASD) this year, was entitled to 'Packaging Excellence' award in the 'Food Packaging' category of WorldStar 2017, one of the most prestigious competitions in the packaging industry.
ElifHybr, a hybrid printing technology that uses Elif's different printing technologies and utilises the electron beam curing system, provides optimum quality and financial feasibility, high market penetration rate, and high quality in short works with increased product differentiation and marketing needs, especially in the fast-increasing competition environment of food and fast consumption sectors.
ElifHybr provides great advantage for the customers in the fast-moving consumer sector who want to gain significant advantage in the competition by offering 50%-70% improvements in package entry speed during the printing preparation and installation by offering new products, promotions and fast paced campaigns.
In parallel with the increasing marketing activities, ElifHybr differentiates its product designs in packaging for personal, regional and similar purposes and eliminates the quality and high cost problems associated with brands that apply more than one design or different campaigns and promotions. With this advantage, ElifHybr, supports a rise of brand ownership in consumers by establishing an emotional bond between consumers and the brand, reduces the costs of high installation, cylinders and cliché and satisfies the needs of the customers in terms of marketing, customisation and differentiation. ElifHybr allows the desired design to be printed on packaging films of different structures, regardless of colour and film thickness.
ElifHybr is also on the forefront with its advantages for its customers in the field of marketing as well as its contribution to environmentally friendly structure and sustainability. Hybrid printing technology offers the optimum solution for the environment, with energy savings achieved through electron beam curing technology used primarily during curing, and special inks produced for this technology and solvent-free use of solvents to minimise volatile organic compounds (VOCs). ElifHybr instantly cures up to 65% energy savings while reducing ink consumption by 60%. With special ink and curing technology, ElifHybr reduces carbon footprint by 75% with solvent-free printing and less VOC formation, as well as less energy use and emission advantages for drying.
As a result of Elif's ongoing R&D efforts, the latest packaging technology, techniques and privileged packaging solutions are offered to brand owners with better and faster service and more packaging options to help them achieve their business goals, as well as delivering products that stand out on the shelves for better business results. Elif aims to provide the ideal solution for its customers with its innovative R&D approach, sustainability vision, professional team and high technology. Elif will continue to produce 'Packaging for Life' by developing innovative solutions and aiming to be always beyond expectations, respecting the environment and human values.
