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Back to News December 2016

ElifHybr is among the finalists of WorldStar as the first hybrid printing technology of Turkey!

Elif, the “Global Supplier” of the flexible packaging industry, has been named among the finalists of WorldStar 2017 with the hybrid printing technology ‘ElfHybr’, the latest ring of the chain of innovations made for providing solutions and advanced products that meet the rapidly changing and developing requirements of the industry.

After being named among the champion finalists of the “Stars and Crescents of Packaging” competition that was organized for the seventh time this year by the Turkish Packaging Manufacturers Association (ASD), ElifHybr is again one of the finalists at the most prestigious competition of the packaging industry.

Elif’s new printing technology ElifHybr, which combines different printing technologies and makes use of the electron beam curing system, is able to offer optimum level of quality, cost-effectiveness, rapid market introduction and environment-friendly production in relatively small-scale projects necessitated by the increasing requirements of product diversification and marketing in the challenging competitive environment of the fast moving consumer goods and food industries in particular.

By speeding up market introduction between 50% and 70% in average thanks to the time advantage provided in the printing preparation and installation processes, ElifHybr offers great benefits to customers in the fast moving consumer goods industry, who want to obtain competitive advantage with fast introduction of new products, promotions and campaigns.

In line with the increasing level of marketing activities, ElifHybr eliminates the quality and high-cost problems of companies, if they want to differentiate packaging designs for personal, regional or similar requirements and apply promotions with customized designs, campaigns and promotions. The innovative solution supports brand loyalty of customers by helping an important emotional bond to be formed between the brand and consumers. On the other hand, customization, specialization and differentiation requirements in marketing are fulfilled with reduced installation, printing cylinder and printing block costs. ElifHybr makes it possible to apply any desired design on various types and qualities of packaging films, regardless of the colour and thickness preferences.

In addition to the marketing advantages, ElifHybr also differentiates itself with the contribution made in environment-friendly application and sustainability. High levels of energy saving is obtained thanks to the electron beam technology utilized during the curing process. The hybrid printing technology offers the optimum solution for the environment by eliminating the use of solvents and volatile organic compounds (VOC) during the drying process, thanks to the special inks developed for the electron beam curing technology. The innovation provides energy savings up to 65% with instant curing and reduces ink consumption by 60% as well. In addition to the special electron beam inks and the technology eliminating solvent use and VOC emissions, energy consumption and emission level are also decreased during the drying process, which in turn ensures combined reduction of 75% in carbon footprint.

Thanks to the latest packaging technologies, techniques and privileged packaging solutions developed by Elif as a result of the continuous R&D efforts, brand owners are provided with better, faster and more diversified packaging options, which in turn ensures that business targets are achieved more easily and products attract more attention on the shelves. Elif, which aims to offer the optimum solution to its customers with an innovative R&D approach, sustainability vision, professional staff of experts and high technology, will continue to produce “Packaging for Life” by trying to go beyond the expectations and prioritizing the environment and human.