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INNOVATION HIGHLIGHTS

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ElifHybr

Changing the printing game. ElifHybr is the hybrid printing technology of Elif using a combination of different ink transfer systems with electron beam curing and ElifHepta colour system. ElifHybr offers elegant printing results and cost-efficient solutions for especially in short runs. ElifHybr is an optimum solution for fast moving consumer goods sector meeting high quality print requirements as well as rapid changeover and customisation of packaging designs.

Elif's hybrid printing technology ElifHybr, using the electron beam curing system along with different printing technologies used by Elif, provides optimum quality and financial feasibility, high market penetration rate and environment-friendly manufacturing advantages to brand owners most particularly in the increasing competitive environment of fast moving consumer goods and food industry in terms of increasing short-term works due to the needs and demands of product differentiation and marketing.

ElifHybr provides a great competitive advantage for customers in the fast-moving consumer sector by decreasing time spent for printing preparation and installation between 50-70 %. This enables faster go-to-market for new products, promotions and campaigns.

ElifHybr eliminates high plate and set-up costs as well as quality problems of brands with large number of SKUs, customised designs, and high number of promotional and campaign specific packaging. ElifHybr is an excellent solution for FMCG sector demanding personal, regional or campaign based customisation and shorter time to market entry. Supporting brand ownership for the brand owners at the side of consumers by establishing an emotional link between consumers and brands, ElifHybr meets personalisation, privatisation and differentiation needs of its customers particularly in terms of marketing through reducing high installation, roller printing and cliché costs. ElifHybr enables printing of the desired design on different packaging films regardless of thickness of film and colour.

ElifHybr is distinguished with advantages provided to its customers in the field of marketing as well as environment-friendly structure and contribution to the sustainability. First and foremost, energy savings obtained as a result of its electron beam curing technology (used through curing process), and hybrid printing technology (by minimising volatile organic compounds (VOCs) thanks to not using solvents during the drying process and using special inks produced for this technology) offer the optimum solution for environment. ElifHybr economises energy by 65% thanks to immediate curing process as well as reducing the consumption of ink by 60%. ElifHybr provides an advantage with much less energy use and emission for drying process and for non-solvent printing and less formation of VOCs thanks to the use of special ink and curing process as well as reducing the carbon footprint by 75%.

ElifHybr that ranked among the finalists of the championship in the Crescent and Stars of Packaging Competition (which was organised by Packaging Manufacturers Association (ASD- Ambalaj Sanayicileri Derneği) for the seventh time this year), has become a global brand and gained the right to compete in the AsiaStar and WorldStar contests which are the packaging industry's most prestigious competitions.

Having carried out R&D activities with the aim of offering solutions and developing products for the packaging needs and demands of its customers and with the aim of offering the best solutions for its customers by combining its equipment with the newest technologies, with an expert team and an innovative approach and with portfolio and systems that it has developed by following the new materials, equipment, techniques and technologies, Elif will continue to sustain its innovation efforts by expanding and to produce "Packaging for Life" by respecting life, by dignifying the environment and humanity, and by always aiming to be beyond expectations.

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