Elif celebrates its 40th year of establishment with a key stone investment in Egypt. Elif has officialized its investment for a new state-of-art factory in Egypt with an agreement in the witness of Hisarcıklıoğlu, Atalay and Çağlayan. The project represents a big step towards Elif‘s mission of being a global benchmark global company in the flexible packaging sector.
The official announcement of Elif’s Egypt investment for a new state-of-art factory is made at the Turkish-Egyptian Forum held in Ankara on 30 September 2012 and hosted by the TOBB President M. Rifat Hisarcıklıoğlu in TOBB headquarter. After the speeches on the development, success and opportunities in the economies of Egypt and Turkey, Elif signed a trade agreement with the Egyptian company, Industrial Development Group, representing a solid evidence for the main subject of the speeches.
As the global supplier for flexible packaging solutions, known and preferred with its quality, Elif has once more established a fundamental global project inspired by its culture and purpose of being an unrivalled packaging partner serving 360° tangible excellence for its customers all over the world with continuous innovation and sustainable practice. Elif’s new state of the art flexible packaging plant in Egypt will be the hub of Middle East and African operations of the company. Elif had kicked of the Egypt investment in first quarter of 2012 and planning to start construction of the new factory in December 2012 as adminstrative procedures are completed. This new plant will be a copy of Elif's global benchmark factory in Istanbul. Reflecting Elif's sustainability culture, the project represents a significant Greenfield investment by Elif in Egypt. Elif aims to start production by end of 2013. Elif will install flexible packagings state of the art facility with the latest technology in 6th October Cıty Industrial Zone which is the most organized and well structured industrial area.
Elif's operations are relentlessly focused on its growth strategy to be the global benchmark company in the flexible packaging industry. In keeping with this strategy, Africa and more specifically, Egypt has become a focus area for Elif. Egypt has a very strong, dynamic and growing population and industry and presenting a wonderful opportunity to serve for global leaders and growing local players. Therefore, Egypt is selected strategically as the center of this very important project of Elif, representing the very first step of its solid global production and presence.
Elif is not only an investor who provides new job opportunities and creates added value for the Egyptian Economy, but also, by using the latest technology and bringing its knowhow to teh Country, it is a supplier of high quality standard packaging materials and services that will leverage sectors its serves in Egypt Industry. Elif presents a great opportunity for development of process in local and global market places by increasing line performance and optimizing packaging costs of the producers in Eypt. Elif aims to bring a competitive advantage to the Egyptian Industry with quality packaging that will increase the demand to their products in global arena.
Parallel to its strategy of being global local packaging partner all around the world, Elif will also support the local supliers and supplied locally. Today, biggest portion of Elif’s production are imported to Egypt by local and global producers of several industries in Egypt and other Middle East and Africa countries. Moreover, Elif targets to increase export to MEA countries using its differentiating strengths together with its new geographical advantage. Therefore, Elif, replacing the import by local production in its Cairo plant in Egypt, will support Egyptian Economy in foreign trade balance in terms of both decreased import and increased export.
Elif intends to be a worlwide international trademark by providing products and services of superior quality and value, helping customers and nationalities it serves, articulate their goals, charting a course which navigates them from where they are today to where they want to be tomorrow and beyond. Elif upholds the values and principles of cultures it operates and serves, as well as its customers, in every action and decision by treating their assets as its own and behaving with their long-term development in mind.
Elif recognize the need to stay close to its customers and design its operations to meet their different needs. With its superior customer partnering and understanding backed by continuous innovation, sustainable practice and 360° tangible excellence, Elif is targeting a rapidly growing and vibrant business in Africa with the Egypt investment. Elif will continue to increase its global presence expanding its customer and partner network all around the world thanks to its diverse human resources, cultural infrasturucture and capability of geographical distribution and speed to react .