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Back to News May 2017

Elif became the first "Well-Known Brand" of the packaging industry!

Elif, a brand that makes a difference with its point of view and quality in packaging industry and with products highly preferred in both national and international arenas, was accepted as a "Well-Known Brand" by Turkish Patent and Trademark Office.

Elif was given the status of "Well-Known Brand" by the Turkish Patent and Trademark Office after the evaluation of many parameters such as recognition by its target market without assistance, the establishment of a certain quality standard, and a general recognition throughout the country. The trademark of "Well-Known Brand" granted by the Turkish Patent and Trademark Office which provides exclusive protection, is given only to the brands that bear original trademark characteristics, carry certain quality standard in its products and services, and are well-known by their target market. After a 12-month evaluation and research period by Turkish Patent and Trademark Office, Elif was announced to be a well-known brand among others such as BMW, Coca Cola, Jaguar, Gucci, Nescafe, Nivea, Microsoft, Milka, Shell, Superman, Pfizer, Philips, Pirelli, Swatch and Toblerone.

Elif has been developing on a global scale with horizontal and vertical expansions in order to reach its global vision. Being aware of the importance of protecting the quality and standards of the brand name as well as the household products, Elif has applied for a "Well-Known Brand" title to the Turkish Patent and Trademark Office.  Starting off in 1972, "Elif" brand has constantly improved its service and quality standards in order to take its place in the global arena, and as of 31.03.2017, with the decision of Turkish Patent and Trademark Office, it has gained its "Well-Known" status.

Producing "Packaging for Life", Elif works constantly towards creating value with its leadership spirit and the knowledge that diversity is the source of a rich culture as well as honesty and responsibility being its indispensable values. In line with these values, Elif is currently engaged in successful business endeavours with all its employees and business partners and aims to strengthen brand awareness with its new projects as a responsible, honest, diversified and value-creating leader in the industry.

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